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Your Music Career

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Your Music Career

Driving Your Music Career Forward

Driving Your Music Career Forward

Your Music Career is a full time job which is why you need your day job to be as effortless as possible. It’s very important that you choose a job that doesn’t require a lot of mental energy because you’re going to need all of that to make your music career happen. Driving with ride share programs like Uber will help you pay your bills and give you the flexibility you need to make it happen with your music career.

One of the toughest choices you have to make as musician is fighting for your dream. It’s very easy to say yes to the new promotion that puts you on a new career path, leaving your music career aspirations in the dust. We, as human beings are social creatures, which means we like to fit in & be accepted by our peers. It’s natural to be frustrated when everyone around you has a steadfast career and you are still working a menial day job to pay the bills & make it happen with your music career. Whether we like it or not, society is built on an infrastructure that rewards those that have corporate careers. We’ve all had that discussion at the dinner table with our parents, loved ones, aunts, uncles and had to answer the question we all dread talking about: “What are you going to do with your life?”  “I want to be a musician” is not the answer they want to hear. Why? Because the field you are going into is something your loved ones don’t understand. Parents want what’s best for their children and choosing a career in music is like saying “I want to be an entrepreneur.” It’s risky and not familiar territory and the “unknown” is terrifying to many individuals. The truth is music is a business and just like any other business it carries its percentage of successes and failures.

Fact: There isn’t a better time to make a great living as an Independent Musician right now in 2017 and make a living from your music career. Social network platforms and services like Instagram, Periscope, Patreon, Soundcloud, Youtube and KickStarter have helped create new career paths for hard working musicians on a daily basis. Taking on a day job that gives you the freedom to choose when and how many hours you want to work is a great first step towards creating a music career for yourself and following your dream. Use these hours driving, to put your plan together. You can easily download Audible and listen to e-books while driving riders to their destinations. When you’re not learning cool new info to help you build your music career engage your passengers in conversation and start accelerating your social network. Everyone you meet is a potential fan/customer for what you do. Your next passenger might be a music publisher looking for some great music to place in her TV/FILM projects! Don’t underestimate your audience and get out there by working a day job like Uber to drive your music career forward and get you to where you want to go.

If you are currently driving Uber, here’s a great way to finally get tipped for your hard work. Check out Tip Dash below & your own Glowing Tip Box. Make some more money on the road and keep driving your music career forward.



Your Custom TunePort Profile URL

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TunePort was built to place on your website and help build your brand, but we understand you may not have a website/blog built yet. No problem! When you sign up with TunePort you receive your own custom artist TunePort Profile URL you can share with friends, fans and new customers! Your URL is focused on your artist name and will look like this: http://tuneport.com/profile/enteryourartistnamehere – This is the link you will copy and paste to share with your peeps.

For example, let’s say you signed up with artist name: WildWest
Your Custom URL would be: http://tuneport.com/profile/wildwest

Now you can share your TunePort Profile URL with new fans & keep selling your music while building out your website platform or blog!
Here’s a quick video tutorial to show you what your Custom Store Profile URL Page will look like it. Keep making it happen! TP

Sell Comedy Material

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Sell Comedy Material

Sell Comedy Material

It’s very important you sell comedy material directly from your website and not a third-party site like iTunes, Amazon, Soundcloud, etc. Whether your comedy material consists of sketches, stand-up, podcasts or audio books visit TunePort.com  to help you sell comedy material.  TunePort provides you with a digital audio store you can embed on your website and sell comedy material directly to fans. While a lot of comedians sell comedy material “bits” on iTunes, they only receive a small percentage of sales & have no idea who purchased their track/s. With TunePort, you are A)selling your comedy material directly from your website and B)Making 90% of the sales! It’s a win-win and most importantly you receive your fans’ contact info to follow up and build your fan-base. This is key to building your brand and living a comedy career on your terms.

Let’s face it: You create/write the content & you should get paid for your hard work. Unlike other 3rd party sites, TunePort is not an audio market place. Customers do not come to TunePort to buy your comedy material. TunePort was built to be your perfect website store. Take it and go! Very simply, you upload your comedy sketches and material into your store, brand your comedy store with your own logo & then copy and paste your store embed code and place it on your website like a YouTube video! Now, when you’re done doing stand-up, just tell your fans to visit your website and buy your tracks directly from your home-page! No more: “Well, I sell my comedy material, it’s on iTunes, so visit iTunes or Amazon & you can find it pretty quickly!” Sure, it’s a good idea to be on other websites to build your exposure, but there’s only one place to sell comedy material and that’s your website. CLICK HERE to start selling your comedy material with TunePort.com right now.

It’s Not About Your Music. It’s About Your Story!

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Tony Robbins, is one of my favorite mentors and speaks about a lot of things we need as musicians to build our business and be successful. If you have Netflix, check out his special: “I am not your Guru.”  he discusses the power of “Story” and how essential it is to building your brand, product, business, etc. I’ll be putting a link at the end  here with a great article to read and 2 minute video. Definitely check it out.

Why is story so important to your music career?

Harsh Truth: When it comes to marketing your music no one cares about your music. I know. Let that one sink in. Podcasters, bloggers, publishers, labels, TV Shows – all are looking for a great yarn to tell. There’s a million Independent Music Artists just like you, trying to make it happen and talking about their music. If you want to stick out of the crowd: Stop talking about your music and start talking about your story!

Think about it: American Idol, America’s Got Talent, The Voice – They all have one important element in common. The story. The audience has to empathize and feel for us first, before hearing our music.

Which one is more meaningful? The artist who goes on stage and sings her song about working 9-5 and doing dishes or a story introduction where we learn this artist is a single mother who came from a broken down home in TN & this was her last audition attempt before going back to waiting tables and taking the 9-5 to support her 3 year old daughter?

As an audience member, I now care about this person. I want to see her win. When I listen to her song, it means that much more to me because I can empathize with her situation. As an audience, we’re on this woman’s side and we support her. We want to see her win. Story is the one tool that can truly make your career happen. How do we apply story to our careers as Musicians?

1)Use story to create a 30 second pitch-line about your music.
2)Create Curiosity & Excitement Story element around you/your band

Bad Example of Story Usage:
“I started playing music when I was 18, but then couldn’t pay the bills so I got a job and currently work as a barista at Starbucks. I still try to play out when I can and I wrote this album because it’s really meaningful to what I was going through at the time.”

This story may relate to the artist, but it does not captivate the readers/audience. We all know the story of the artist who can’t pay his bills and needs to get a day-job. What we haven’t heard is what happened at Starbucks? Maybe the manager got mad because you couldn’t make a caramel machiatto, so you went home and wrote a song called, “My Machiatto rocks!” Now that’s relevant, fun & somewhat engaging!

Good Example of Story Usage:
“I started playing music when I was kid, but when I grew up I realized I couldn’t pay the bills, so I got myself a 9-5 job as a zoo keeper. I know, it sounds weird, but I have always liked learning about animals and places. My mom used to have national Geographic all over the house, so I kind of ended up reading one too many of them. I know, I’m a nerd! Any way, one day I stayed a bit later at the zoo and was working on my song “Louder than you.” I’d just finished feeding the lion cage and figured they could be an audience for a few minutes. So I started playing my new song & when I got to the chorus one of the Lions started roaring! And then his female partner joined him! I knew right then, I had to push this song. I mean if no one listened to it, maybe I could just sell it to the Lions or make it into a zoo soundtrack.”

Ok… this is farfetched, but this story has a lot of elements to it. The song “Louder than you” is a perfect segway into the Lion Story. Secondly, this isn’t some boring songwriter at a cafe, this guy worked at a zoo! Who does that? That’s a crazy world. This story gives bloggers/podcasters/publishers a lot to talk about & guess what? There’s some real mystery here! What kind of songs make Lions Roar in a chorus? I want to hear that! Now everyone will want to know where to get this Zoo Keeper’s songs.

Always be thinking about your story and how to build that into your brand. Here’s Tony Robbins’ article on story. I’m off to feed the lions.

Need help/tips to help you further your music career? Always here to help: wasdeswaymarketing@gmail.com  


Deron Wade is a music tech entrepreneur, marketing consultant and sales trainer. His passions lie in listening to new live music, finding a cure for the Independent Music Industry, improving his tennis game and drinking Jack & Coke.


Music Marketing

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Music Marketing

Building your Brand through Music Marketing

Building your Brand through Music Marketing

When it comes to Music Marketing, you have to make decisions that will help further your brand. Think of yourself as a business, not as an Independent Music Artist. With this mentality, you will be prepared to succeed or fail as a business and not take things personally when things fall through.  Once you’re in a music marketing mindset, you can begin to follow the important steps to achieving your goals.

Wherever you are right now in your career, write down 4 things you’d like to accomplish in the next 4 months. This will be your Music Marketing Plan. Your time is extremely valuable and the goal here is to not burn out. As a musician you have a lot of hats to wear: Marketing, Promoting, Booking, Online Website Designer, Graphic Designer (Flyers, Logos, Cover-Art, Website, etc.) entertainer, host & somewhere in that madness you have to find time to actually create/record new content!

Unfortunately without “content” you don’t have a product to sell and without a product to sell, your business fails. This isn’t to depress you, this is to give you the real facts when it comes to pursuing a career in music and marketing your music. You have a lot to do! The reward is: You are in complete control of your music career and over-time can delegate most of the duties listed above, so you can follow your true passions.

Your first step is to decide where you want to spend your time music marketing and make sure that time is directly correlated to moving you forward. For instance, if you just finished recording a few songs and are ready to market yourself on social media, make sure you have accomplished building a website for yourself, have a Facebook Page set-up and own your domain name. I can’t tell you how many times I have talked to artists who have already skipped to music marketing on social media, when they are still missing a website, twitter account and facebook page. Don’t make these mistakes. Take your time and build your infrastructure first, before going wild with music marketing ideas and strategies.

How do you make sure you have an effective music marketing strategy? Keep your business plan simple. Try to lead all your fans to your website, not to thousands of third-party websites that promise you the world and give you nothing. Remember, you are the one that is going to work hardest at marketing your music, so your music marketing strategy depends on you and not on the millions of websites you’re on. It’s much more effective to have 50 fans who visit your website where you can offer them a free download in exchange for their email than selling your songs on a huge marketplace like  iTunes where no one can find you. Don’t depend on third party sites to build your brand. It’s very simple: Your website is your brand, so make sure it looks good and converts passive fans into active listeners/buyers.

Build your website with call to action buttons, where your fans can learn more about you and buy your music. Mailchimp is a great place to start. Set yourself up with a “Signup on my Newsletter” button and offer them discounts. More on this below. Most importantly, for a great music marketing presence, make your music the face of your website. This is one of my pet peeves. It seems like such an obvious thing to do, but so many artists fail to do it! Don’t make it hard for your fans to find your music. Put it on your home-page and call it a day. Not a Tab, not a page which gives them a link to another page where they can buy your music from a third party site that could care less if you succeed or fail.  TunePort provides the perfect solution to selling music from your homepage within your own personal music store and gives your fans an easy way to listen and buy. By using services like TunePort, your website is effectively marketing your music 24/7 and all you have to do is collect those purchases/emails & follow up to build your newsletter. That’s proactive with a maximum effect, minimum effort mentality. Timothy Ferriss (Author of 4 hour work week) would be extremely proud of you. I’ve made a list of a few places below to help you get started on your music marketing strategy and some key ideas to transform passive fans into active listeners/buyers.

1) Where do I go to create a website?

I highly recommend wix.com, squarespace.com or wordpress.com. If you are more familiar with working online, wordpress is a good choice for you, if you are looking for a simple/user-friendly interface wix or squarespace will do the job. With that being said, you do have the choice to build a website design from scratch. If you are already a web developer, this might be the best option for you. To learn more about what a website builder is and a few more options to choose from visit: https://www.cloudwards.net/best-website-builders

2) Where do I go to create my domain name? (www.)

You should use godaddy.com. You can search for domain names and with very little investment ($9-11 average) purchase your name and start creating your website. Keep in mind, you should do this before looking into a website platform.

3)Where do I go to sell my music?

TunePort.com – Tuneport provides a very simple-user-friendly store to upload tracks to and sell your music directly from your website. While other third-party sites might offer you the opportunity to sell your music (Aka: Cdbaby, TuneCore, Reverbnation, iTunes, BandCamp, etc.) they aren’t entirely focused on you. Remember, you have to be ruthless in business and cut out the middleman. This will save you thousands of hours and investment of time into websites that will offer you little/no reward. Your website is your way forward, not theirs.

4) How do I bring fans to my website and build a loyal following?

Create interesting blog content with keywords people will search for. In fact, this is one of those blogs. You can see that my keyword is “Marketing Music” but within that context, there’s a lot of valuable content to learn/grow from. By searching and finding valuable keywords, you can grow your music business exponentially. Example: If I’m an acoustic singer-songwriter, I might search for “Acoustic Music.” Think like your fans: What would they search for? Then write a blog with those keywords. This will help you build a very effective online presence on Google. My other suggestion is making sure your domain name is very SEO Friendly. If you don’t know how to do this yourself, visit Fiverr.com and you can easily find an expert for 5 bucks to do it for you.

Facebook (Think Community & make it happen.)
Create a Facebook Community Page interested in Live Music in your community or how about a Meetup? The goal here is to meet friends who like the type of music you create, invite them to shows, interact & build that community.

On Twitter find other Musicians that sound like you and are doing similar work. Exchange information and start building your fan-base. Mix & Match. My fans, your fans. If you are in a community setting, why not set-up your own shows and start finding people that way.

You should always have a “signup for my newsletter” or “join my fanpage” button on your website. I suggest Mailchimp.com. You can easily embed one of their forms into your website & all your new fans will be automatically added to your mailchimp account. From here, you now have the names/emails of folks interested in your music to follow up with them, invite them to shows, sell them merchandise and in “Music Marketing” terms the foundation for your business to thrive and succeed.

Meet your Fans in the Real World
Click here to see how I sold 10,000 CD’s on the streets!

Your objective when it comes to developing a music marketing agenda is to provide maximum results with minimum effort. The online world offers a variety of resources that can help you with your music strategies and can be very cost effective. At the same time, this world can offer a chaotic mess of options that will put your mind in a state of turmoil and make you want to stab your eyes out with a fork. I’ve been there. Simplify and the world is your oyster. Over-Complicate and you will be in a nightmarish circle of getting nothing done, but feeling like you are working. Try to always ask yourself: “Am I doing this right now, to make myself feel busy and therefore give the illusion to myself that I am being productive?” or “Am I making this decision because I know it will move my business forward?” Try to take your artist self out of the equation. If you need to, put on dress attire you would wear to a formal interview to get yourself in a business mindset. Think like a business and you’re on your way to becoming a Music Marketing expert.

Need help/tips to help you further your music career? Please email me directly at wasdeswaymarketing@gmail.com  


Deron Wade is a music tech entrepreneur, marketing consultant and sales trainer. His passions lie in listening to new live music, finding a cure for the Independent Music Industry, improving his tennis game and drinking Jack & Coke.


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