March 2017 - TunePort

Your Music Career

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Your Music Career

Driving Your Music Career Forward

Driving Your Music Career Forward

Your Music Career is a full time job which is why you need your day job to be as effortless as possible. It’s very important that you choose a job that doesn’t require a lot of mental energy because you’re going to need all of that to make your music career happen. Driving with ride share programs like Uber will help you pay your bills and give you the flexibility you need to make it happen with your music career.

One of the toughest choices you have to make as musician is fighting for your dream. It’s very easy to say yes to the new promotion that puts you on a new career path, leaving your music career aspirations in the dust. We, as human beings are social creatures, which means we like to fit in & be accepted by our peers. It’s natural to be frustrated when everyone around you has a steadfast career and you are still working a menial day job to pay the bills & make it happen with your music career. Whether we like it or not, society is built on an infrastructure that rewards those that have corporate careers. We’ve all had that discussion at the dinner table with our parents, loved ones, aunts, uncles and had to answer the question we all dread talking about: “What are you going to do with your life?”  “I want to be a musician” is not the answer they want to hear. Why? Because the field you are going into is something your loved ones don’t understand. Parents want what’s best for their children and choosing a career in music is like saying “I want to be an entrepreneur.” It’s risky and not familiar territory and the “unknown” is terrifying to many individuals. The truth is music is a business and just like any other business it carries its percentage of successes and failures.

Fact: There isn’t a better time to make a great living as an Independent Musician right now in 2017 and make a living from your music career. Social network platforms and services like Instagram, Periscope, Patreon, Soundcloud, Youtube and KickStarter have helped create new career paths for hard working musicians on a daily basis. Taking on a day job that gives you the freedom to choose when and how many hours you want to work is a great first step towards creating a music career for yourself and following your dream. Use these hours driving, to put your plan together. You can easily download Audible and listen to e-books while driving riders to their destinations. When you’re not learning cool new info to help you build your music career engage your passengers in conversation and start accelerating your social network. Everyone you meet is a potential fan/customer for what you do. Your next passenger might be a music publisher looking for some great music to place in her TV/FILM projects! Don’t underestimate your audience and get out there by working a day job like Uber to drive your music career forward and get you to where you want to go.

If you are currently driving Uber, here’s a great way to finally get tipped for your hard work. Check out Tip Dash below & your own Glowing Tip Box. Make some more money on the road and keep driving your music career forward.


MAKE MORE TIPS WITH TIPDASH



REMIND YOUR RIDER TO TIP WITH UBER GLOW SIGN

Your Custom TunePort Profile URL

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TunePort was built to place on your website and help build your brand, but we understand you may not have a website/blog built yet. No problem! When you sign up with TunePort you receive your own custom artist TunePort Profile URL you can share with friends, fans and new customers! Your URL is focused on your artist name and will look like this: http://tuneport.com/profile/enteryourartistnamehere – This is the link you will copy and paste to share with your peeps.

For example, let’s say you signed up with artist name: WildWest
Your Custom URL would be: http://tuneport.com/profile/wildwest

Now you can share your TunePort Profile URL with new fans & keep selling your music while building out your website platform or blog!
Here’s a quick video tutorial to show you what your Custom Store Profile URL Page will look like it. Keep making it happen! TP

Sell Comedy Material

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Sell Comedy Material

Sell Comedy Material

It’s very important you sell comedy material directly from your website and not a third-party site like iTunes, Amazon, Soundcloud, etc. Whether your comedy material consists of sketches, stand-up, podcasts or audio books visit TunePort.com  to help you sell comedy material.  TunePort provides you with a digital audio store you can embed on your website and sell comedy material directly to fans. While a lot of comedians sell comedy material “bits” on iTunes, they only receive a small percentage of sales & have no idea who purchased their track/s. With TunePort, you are A)selling your comedy material directly from your website and B)Making 90% of the sales! It’s a win-win and most importantly you receive your fans’ contact info to follow up and build your fan-base. This is key to building your brand and living a comedy career on your terms.

Let’s face it: You create/write the content & you should get paid for your hard work. Unlike other 3rd party sites, TunePort is not an audio market place. Customers do not come to TunePort to buy your comedy material. TunePort was built to be your perfect website store. Take it and go! Very simply, you upload your comedy sketches and material into your store, brand your comedy store with your own logo & then copy and paste your store embed code and place it on your website like a YouTube video! Now, when you’re done doing stand-up, just tell your fans to visit your website and buy your tracks directly from your home-page! No more: “Well, I sell my comedy material, it’s on iTunes, so visit iTunes or Amazon & you can find it pretty quickly!” Sure, it’s a good idea to be on other websites to build your exposure, but there’s only one place to sell comedy material and that’s your website. CLICK HERE to start selling your comedy material with TunePort.com right now.

It’s Not About Your Music. It’s About Your Story!

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Tony Robbins, is one of my favorite mentors and speaks about a lot of things we need as musicians to build our business and be successful. If you have Netflix, check out his special: “I am not your Guru.”  he discusses the power of “Story” and how essential it is to building your brand, product, business, etc. I’ll be putting a link at the end  here with a great article to read and 2 minute video. Definitely check it out.

Why is story so important to your music career?

Harsh Truth: When it comes to marketing your music no one cares about your music. I know. Let that one sink in. Podcasters, bloggers, publishers, labels, TV Shows – all are looking for a great yarn to tell. There’s a million Independent Music Artists just like you, trying to make it happen and talking about their music. If you want to stick out of the crowd: Stop talking about your music and start talking about your story!

Think about it: American Idol, America’s Got Talent, The Voice – They all have one important element in common. The story. The audience has to empathize and feel for us first, before hearing our music.

Which one is more meaningful? The artist who goes on stage and sings her song about working 9-5 and doing dishes or a story introduction where we learn this artist is a single mother who came from a broken down home in TN & this was her last audition attempt before going back to waiting tables and taking the 9-5 to support her 3 year old daughter?

As an audience member, I now care about this person. I want to see her win. When I listen to her song, it means that much more to me because I can empathize with her situation. As an audience, we’re on this woman’s side and we support her. We want to see her win. Story is the one tool that can truly make your career happen. How do we apply story to our careers as Musicians?

1)Use story to create a 30 second pitch-line about your music.
2)Create Curiosity & Excitement Story element around you/your band

Bad Example of Story Usage:
“I started playing music when I was 18, but then couldn’t pay the bills so I got a job and currently work as a barista at Starbucks. I still try to play out when I can and I wrote this album because it’s really meaningful to what I was going through at the time.”

This story may relate to the artist, but it does not captivate the readers/audience. We all know the story of the artist who can’t pay his bills and needs to get a day-job. What we haven’t heard is what happened at Starbucks? Maybe the manager got mad because you couldn’t make a caramel machiatto, so you went home and wrote a song called, “My Machiatto rocks!” Now that’s relevant, fun & somewhat engaging!

Good Example of Story Usage:
“I started playing music when I was kid, but when I grew up I realized I couldn’t pay the bills, so I got myself a 9-5 job as a zoo keeper. I know, it sounds weird, but I have always liked learning about animals and places. My mom used to have national Geographic all over the house, so I kind of ended up reading one too many of them. I know, I’m a nerd! Any way, one day I stayed a bit later at the zoo and was working on my song “Louder than you.” I’d just finished feeding the lion cage and figured they could be an audience for a few minutes. So I started playing my new song & when I got to the chorus one of the Lions started roaring! And then his female partner joined him! I knew right then, I had to push this song. I mean if no one listened to it, maybe I could just sell it to the Lions or make it into a zoo soundtrack.”

Ok… this is farfetched, but this story has a lot of elements to it. The song “Louder than you” is a perfect segway into the Lion Story. Secondly, this isn’t some boring songwriter at a cafe, this guy worked at a zoo! Who does that? That’s a crazy world. This story gives bloggers/podcasters/publishers a lot to talk about & guess what? There’s some real mystery here! What kind of songs make Lions Roar in a chorus? I want to hear that! Now everyone will want to know where to get this Zoo Keeper’s songs.

Always be thinking about your story and how to build that into your brand. Here’s Tony Robbins’ article on story. I’m off to feed the lions.
https://www.tonyrobbi…­

Need help/tips to help you further your music career? Always here to help: wasdeswaymarketing@gmail.com  

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Deron Wade is a music tech entrepreneur, marketing consultant and sales trainer. His passions lie in listening to new live music, finding a cure for the Independent Music Industry, improving his tennis game and drinking Jack & Coke.

 

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